Blog

I write about the challenges of building better products, stronger teams, and organisations that can actually put AI to work.

Topics range from AI transformation and design leadership to UX strategy, discovery, product thinking, accessibility, and the evolving role of design within modern organisations.

Person facing a digital interface with a glowing question mark and warning icon, representing uncertainty and broken trust in AI products.

28 January 2026

10 min read

How Guessing Breaks Trust in AI-Driven Products

Summary: This article explains how trust breaks down in AI-driven products when...

AI Design Strategy

Split-screen illustration comparing a blank AI prompt box with a guided prompt interface, representing recognition over recall in AI UX design.

22 January 2026

21 min read

Recognition Over Recall: Applying Core UX Principles to AI Interfaces

Summary: This article explains how the classic UX principle of recognition over...

AI AI Leadership Design Strategy

Split-screen illustration showing a validated UX process on one side and a chaotic decision system on the other, representing the cost of AI-driven UX choices.

6 January 2026

14 min read

The Falling Cost of UX with AI, and the Rising Cost of Wrong Choices

Summary: This article explains how AI and mature design tools are reducing...

AI AI Leadership Design Strategy

Blue 3D illustration of a user interface card with a large checkmark, representing consistency, validation, and design system alignment in UX.

12 September 2025

20 min read

The Myth of Consistency in Design: Why Getting It Wrong Consistently Is Still Wrong

Summary: This article explains why consistency in UX design is often misunderstood...

Design Strategy

Posted by Attila Ando

3 August 2025

25 min read

Aptitude vs Mindset vs Soft Skills: Understanding and Demonstrating Soft Skills as a Designer

Summary: This article explains the difference between aptitude, mindset, personality traits, and...

Design Strategy

Illustration of a person standing in front of digital UX panels, representing the challenge of starting a junior UX design career.

20 July 2025

18 min read

Junior UX Designer Myths: Why Starting Feels Hard

Starting a new career—especially one in a creative and ever-evolving field like...

Design Ops

Designer presenting UX work on a laptop during a business meeting, representing design influence, stakeholder trust, and earning a seat at the table.

12 July 2025

17 min read

The Table, the Seat, and the Real Work Behind Design Influence: Waiting to Be Invited Won’t Get You a Seat

Summary: This article explains what it really means for designers to get...

Design Strategy

Illustration of a formal waiter holding a layered cake labeled value and visibility, representing the balance between useful UX discourse and online attention.

30 June 2025

13 min read

The Layer Cake: UX Discourse Beyond the Noise

UX is a fascinating field—but also a messy one. It covers a...

Design Ops