Design Strategy - Attila Ando

Team reviewing a whiteboard full of confusing feature estimates, deadline pressure, and planning errors, representing design work built on a broken foundation.

21 May 2026

17 min read

Good Design on a Broken Foundation: Check What You're Standing On

Summary: Most designers underestimate redesigns and feature additions not because they’re bad...

Design Strategy

Designer surrounded by stakeholders holding business value, delivery plan, and policy risk documents, representing design influence and the risk of overreach.

5 April 2026

20 min read

When design gains influence, the next risk is overreach

Summary: This article explores one of the biggest risks that appears when...

Design Strategy

Person facing a digital interface with a glowing question mark and warning icon, representing uncertainty and broken trust in AI products.

28 January 2026

10 min read

How Guessing Breaks Trust in AI-Driven Products

Summary: This article explains how trust breaks down in AI-driven products when...

AI Design Strategy

Split-screen illustration comparing a blank AI prompt box with a guided prompt interface, representing recognition over recall in AI UX design.

22 January 2026

21 min read

Recognition Over Recall: Applying Core UX Principles to AI Interfaces

Summary: This article explains how the classic UX principle of recognition over...

AI AI Leadership Design Strategy

Split-screen illustration showing a validated UX process on one side and a chaotic decision system on the other, representing the cost of AI-driven UX choices.

6 January 2026

14 min read

The Falling Cost of UX with AI, and the Rising Cost of Wrong Choices

Summary: This article explains how AI and mature design tools are reducing...

AI AI Leadership Design Strategy

Blue 3D illustration of a user interface card with a large checkmark, representing consistency, validation, and design system alignment in UX.

12 September 2025

20 min read

The Myth of Consistency in Design: Why Getting It Wrong Consistently Is Still Wrong

Summary: This article explains why consistency in UX design is often misunderstood...

Design Strategy

Posted by Attila Ando

3 August 2025

25 min read

Aptitude vs Mindset vs Soft Skills: Understanding and Demonstrating Soft Skills as a Designer

Summary: This article explains the difference between aptitude, mindset, personality traits, and...

Design Strategy

Designer presenting UX work on a laptop during a business meeting, representing design influence, stakeholder trust, and earning a seat at the table.

12 July 2025

17 min read

The Table, the Seat, and the Real Work Behind Design Influence: Waiting to Be Invited Won’t Get You a Seat

Summary: This article explains what it really means for designers to get...

Design Strategy

Designer standing out in a crowd with a speech bubble saying I wanna be loud, representing designer visibility and reputation building.

17 June 2025

14 min read

Designer Visibility: Building a Reputation Beyond the Noise

In the dynamic world of design, visibility is not just about being...

Design Strategy

Illustration of a designer comparing user flow, user journey, and empathy map methods for smarter product design decisions.

3 June 2025

30 min read

Modeling Methods in Product Design: A Guide to Smarter Decisions

Summary: Hiring a UX Designer requires more than reviewing portfolios or asking...

Design Strategy