Blog

I write about the challenges of building better products, stronger teams, and organisations that can actually put AI to work.

Topics range from AI transformation and design leadership to UX strategy, discovery, product thinking, accessibility, and the evolving role of design within modern organisations.

Conceptual illustration showing how weak business inputs lead AI to produce polished outputs that result in poor business outcomes. The image visualizes the journey from bad input through confident AI-generated output to wrong organizational decisions, highlighting the importance of problem framing in AI-enabled product development.

26 July 2026

16 min read

AI Can Perfectly Solve the Wrong Problem

Summary: Generative AI can produce remarkably polished outputs—but polished doesn’t always mean...

AI Design Ops

llustration of an AI-powered design operations system connecting prompting, design systems, workflow automation, quality governance, and team collaboration.

22 June 2026

34 min read

Why Design Distribution Will Shape AI Transformation

Summary: This article explains why AI adoption in product design is not...

AI AI Leadership Design Ops

Split-view illustration showing a disciplined design process on one side and a costly chaotic product workflow on the other, representing how leadership decisions affect design cost.

17 June 2026

16 min read

Design Has a Price: You Decide How High It Goes

For the people who own the trade-offs. Summary: Design cost is not...

Design Ops

Illustration of a designer standing under a spotlight while stakeholders challenge ideas, representing design credibility, influence, and professional confidence.

9 June 2026

11 min read

Designer Credibility: 3 Patterns That Undermine Influence

Summary: Most designers believe they are being dismissed when their work gets...

Design Ops

Split illustration of a person standing between a rigid structured path and a fluid organic path, representing process versus framework in design teams.

25 May 2026

9 min read

Process Is What You Do When You Don't Trust Judgment

Summary: Most design teams debate how much structure they need, but they...

Design Ops

Team reviewing a whiteboard full of confusing feature estimates, deadline pressure, and planning errors, representing design work built on a broken foundation.

21 May 2026

17 min read

Good Design on a Broken Foundation: Check What You're Standing On

Summary: Most designers underestimate redesigns and feature additions not because they’re bad...

Design Strategy

Designer surrounded by stakeholders holding business value, delivery plan, and policy risk documents, representing design influence and the risk of overreach.

5 April 2026

20 min read

When design gains influence, the next risk is overreach

Summary: This article explores one of the biggest risks that appears when...

Design Strategy

Abstract illustration of a designer moving a vision through approval gates, supported by storytelling, business framing, risk awareness, and organizational decision paths.

17 February 2026

14 min read

From Vision to Approval - Move to work through organizations, and how design leaders shape decisions

Summary: This article explains how senior designers and Heads of Design move...

Design Ops